Digital Transformation

What is digital transformation?
Recognize the opportunities that the internet, digital media and new technologies bring to business.

Share This Post

What is digital transformation?

The term digital transformation includes all the changes that a company adopts to take advantage of the advantages offered by the internet, digital media and new technologies. It is an ongoing process that creates opportunities for businesses, but requires training and infrastructure.

Key technologies of digital transformation

According to the European Commission’s DESI index, the key digital transformation technologies are:

  • Social media
  • Mobile technology services
  • Cloud technologies
  • Data analysis
  • Internet of Things
  • Robotics and automation
  • 3D printing
  • Artificial Intelligence (AI)
  • Cybersecurity

New opportunities for business

Digital technologies are creating new markets and unprecedented opportunities for businesses. They open new ways for them to:

  • They integrate the needs and preferences of their customers into their development and production processes.
  • Improve quality and avoid errors during the production process.
  • They enhance transparency and flexibility in all company actions.
  • They create new jobs by developing their work.

Businesses that want to take full advantage of the opportunities of digital transformation need to acquire the relevant knowledge and skills at all levels. Thus they can shape a working environment familiar with the digital reality and the opportunities it offers.

Education is a challenge in Europe

Only a few companies in Europe are fully exploiting the opportunities of digital transformation. Most of them encounter obstacles in the adoption of new technologies.

The weakness is mainly attributed to the lack of relevant skills:

Even as businesses provide employees with digital tools, important emerging technologies such as artificial intelligence are being ignored.

Adoption of new technologies appears to vary by firm size, age and stage of development:

  • Larger firms appear to have a clear advantage when adopting technologies.
  • SMEs mainly use social networks (47%) and e-commerce (to a limited extent).
  • New businesses have the digital element in their DNA and are much more flexible towards new technologies.

However, the integration of more sophisticated digital technologies remains at a low level.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

5 Signs It's Time for a Website Redesign
Web Design

5 Signs It’s Time for a Website Redesign

Discover the telltale signs of an outdated website: poor user experience, non-responsiveness, low conversions. It’s time for a transformative redesign!


Tailored Web Design That Matches Your Brand

It takes about 0.05 seconds to capture your audiences’ attention and shape their opinion about your brand. Create a unique online experience for your page visitors and strengthen your brand reputation with Uxabay’s custom web design services.

Get a free assessment of your website performance and discover how to boost your business. Gain an advantage with digital marketing expert advice.

Request Free Consultation

We Use Cookies

To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.