Case Study

Sakura

Sushi, Steaks & Coctails Luxury Restaurant

Athens

2019

Slides
Sakura sushi site mockups

01.

Brief Description

At Uxabay, we thrive on challenges, and when the task was to design and build a website for renowned sushi chef John Kontotasio’s new restaurant in Athens, we knew it would be an exhilarating experience. Sakura Sushi & Steaks brings a fusion of Japanese culinary excellence and Argentine Black Angus steaks to the vibrant dining scene of Athens. With an interior that boasts eclectic charm, our restaurant offers a sensory journey filled with exquisite flavors and captivating aesthetics.

The primary goal of this project was to encapsulate the restaurant’s dynamic and visually appealing identity into its website design, allowing online visitors to experience the restaurant’s vibrant atmosphere and diverse menu offerings. Furthermore, we aimed to create a multilingual, SEO-optimized platform that harnesses the power of state-of-the-art web technology while providing a flexible content management system.

02.

Our Approach

Our creative journey began with designing a website that harmoniously integrated the aesthetics of the restaurant’s interior. We placed significant emphasis on showcasing our culinary creations, capturing the artistry and skill behind each dish and the richness of the ingredients used.

Professional photography was employed to capture the essence of our dishes and the restaurant’s ambiance, while a corporate video was meticulously crafted to provide an immersive visual tour. The modern and minimalist web design was carefully chosen to accentuate the restaurant’s ambiance and culinary offerings. We implemented various applications to meet all specifications and provide the best user experience.

Keyword research, both for the brand and industry, and in-depth competitive analysis were conducted. The website was finely tuned for high search engine visibility, ensuring that our restaurant would be easily discovered by potential guests. Our performance marketing strategy, including Google Business Profile, established a unique online presence, instantly recognizable by our clientele.

03.

Our Services

  • Web Design
  • Web Development
  • Search Engine Optimisation
  • Google My Business
  • Videography

 

Sakura sushi site

Videography

Our videography team created a captivating company video that beautifully presents the essence and atmosphere of Sakura Sushi & Steaks, inviting viewers into our world of exquisite cuisine, fine dining, and warm hospitality.

Play Video

Video created by Aris Mpoumparas

Search Engine Optimization

Our comprehensive SEO services encompass optimizing Google My Business, enhancing local SEO strategies, copywriting engaging content, and providing multilingual contents in both Greek and English. These combined efforts ensure that our restaurant is easily discoverable, locally and internationally, and consistently ranks at the top of search results for relevant keywords.

04.

Results

  • A high-performance sitemap was developed.
  • Improved search engine rankings with relevant content.
  • Modern website with integrated online booking capability.
  • Achieved a 360% increase in organic traffic within one year using advanced SEO techniques.

 

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