Case Study

Magic Taste

Frozen Dough Products



Magictaste site mockups


Brief Description

For thirty consecutive years, Avraham Tsitoglou’s family has invested with passion in pure, traditional Greek materials to present products of exceptional quality.

MagicTaste is constantly renewing and enriching its product list to cover all new food market trends and customer needs.

This resulted in the company getting a modern, contemporary website through which to present its refreshed catalog to its customers.

At the same time, the website should be able to be activated very quickly in an online store, when the company decided that this would be the appropriate move in the market.


Our Approach

Our first thought when we started to design the website was to capture in the best way the excellent quality of the company’s products. To achieve this, we designed a color palette that highlights the doughs and fillings.

We decided to use WooCommerce as the infrastructure for the online store and created everything necessary for its flawless operation.

We have created SEO friendly content to achieve high ranking in search engine results while making sure that the content is equally user friendly.

Magictaste site
Play Video

Video Copyright by Aris Mpoumparas

Social Media

First, we connected the website to the company’s social network accounts and enabled website visitors to share the company’s products on their own personal accounts on facebook, twitter, linkdn, etc.
This resulted in the strengthening of SEO, in the effort we made for a high ranking of the website in the search engine results.
We then started creating social media material to increase the visibility of the company and its products, but also to increase the number of people following its accounts, which we achieved to a high degree.

Magictaste social media 1
Magictaste social media 2
Magictaste social media 3


Our Services

  • Web Site Design
  • Web Site Development
  • Videography
  • Social Media Managemtnt



The Uxabay team created a website that, apart from being able to present the products, services and the company’s history, can function as a tool for the marketing team, so that social media can be seen as an extension of the website.

This resulted in a doubling of the company’s social media followers, and increased traffic to the website itself. The possibility of combined display of offers and advertising campaigns had a significant effect on both readability and effectiveness.

The website is ready to function as an e-shop when the company decides to do so.

Special emphasis was placed on boosting SEO. The goal is the permanent presence of the company’s website on the first page of search engine results, which requires constant work and adaptation of the content to the keywords that the audience is searching for.

We also created video and promotional material, which helped the marketing team to follow a single strategy in the matter of branding the company, to promote products and services, but also to significantly increase the number of new customers who approached the company.


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